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Adapted by Rajiv Jhangiani, Capilano University

  • 01

    A sale that advertises a “limited time offer” is taking advantage of the principle of ________.

  • 02

    The instinctive reaction of individuals to preserve their freedom when they feel it is threatened is known as ________.

  • 03

    Ricardo's mother describes him as clear-headed and someone who has always had the ability and motivation to thoroughly listen to and evaluate persuasive messages from his peers. What type of processing does Ricardo typically use?

  • 04

    The ________ route involves using more superficial information to make a decision.

  • 05

    According to the ________, people react to persuasive communication by reflecting on different aspects of a persuasive message as a function of their involvement in the message content and their ability to process the message.

  • 06

    Khloe is a reality television star who recently became the spokesperson for a new weight-loss supplement. Khloe is considered to be the ________.

  • 07

    The effect whereby the persuasive impact of a non-credible source increases over time is known as the ________ effect.

  • 08

    What are the two characteristics of a persuasive message?

  • 09

    ________ is the degree of attraction or aversion that a person feels toward a specific object, event, or idea.

  • 10

    In an attempt to get her sister to stop tanning, Rachel shows her sister statistics and graphic images of skin cancer caused by tanning. Rachel's approach is a ________.

  • 11

    Motivation to understand the message being delivered can increase the likelihood of ________.

  • 12

    ________ is the degree to which the economic or social outcome promoted in the message is important to the receiver.

  • 13

    Which one of the following statements regarding the intended audience of a persuasive message is TRUE?

  • 14

    Frank prefers deliberate analysis, has an inherent desire to understand phenomena, and likes critical thinking. Frank likely has ________.

  • 15

    Individuals who are ________ promptly change their behaviours in response to the demands of a particular situation.

  • 16

    Which one of the following is NOT one of Cialdini's six weapons of influence?

  • 17

    Which of the following is NOT a factor that early research revealed will influence the acceptance of a message?

  • 18

    The personal importance of the issue at hand is a component of the ________.

  • 19

    Mayra comes from a liberal family and is attending a small conservative school. Her peers have warned her that her liberal attitudes will be challenged by her classmates. This is an example of ________.

  • 20

    The process of building up resistance to unwanted persuasion is known as ________.