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What should you consider when beginning the planning process?

  • Determining the purpose of a presentation helps you decide what your audience to know, think, feel or do.
  • Decide whether you want to inform, persuade, entertain, inspire, or a combination of all four goals in your presentation.
  • Develop a specific, achievable, and relevant purpose statement to guide your presentation and narrow your topic appropriately.
  • Make sure your sources are identified, credible, and unbiased for both written and spoken elements.

What strategies should you use to research and organize the content of a presentation?

  • Identify your central idea and your key points. Make sure the key points reflect your central idea and goal.
  • Supporting material comes in many different forms from many different sources: definitions in dictionaries, background and historical information in encyclopaedias, facts and figures online and in almanacs, true-life stories in magazines and on personal websites, and editorial opinions in newspapers, newsletters, and online sources.

What strategies will help you begin and end a presentation effectively?

  • The primacy effect explains our tendency to recall the introduction of a presentation better than the middle.
  • Presentation introductions should attempt to focus attention and interest, connect the audience, enhance your credibility, set the emotional tone, and preview the message.
  • The recency effect explains our tendency to recall the conclusions of a presentation.
  • Methods of concluding a presentation include summarizing, quoting someone, telling a story, calling for action, and referring back to your beginning.
  • Your conclusion will be stronger if you make realistic expectations about audience reactions.

What is informative speaking and how can you do it successfully?

  • An effective informative presentation can instruct, inspire, explain, describe, clarify, correct, remind, and/or demonstrate.
  • The dividing line between informing and persuading is the speaker’s purpose.
  • When speaking to inform, include a value step that explains why the information is valuable to audience members and how it can enhance their success or well-being.
  • In order to tell stories that captivate and educate your audience, look for good sources of stories, structure the story effectively, check the story for fidelity and probability, and use effective storytelling skills.

What is the goal of a persuasive presentation and how can you achieve it?

  • Persuasion seeks to change audience members’ opinions (what they think) or behaviour (what they do).
  • Persuasive presentations ask for their agreement or a change in their opinions or behaviour.
  • Psychological reactance theory explains why telling an audience what not to do can produce the exact opposite reaction.

How can you actively engage the audience?

  • Stories and storytelling strategies engage audiences because they can connect with the speaker.
  • Well-placed humorous anecdotes can engage your audience, providing an authentic connection between the speaker and the audience.
  • Actively engage your audience with direct interactions: ask questions, request volunteers, provide the audience with feedback.